01
The Inspiration
Inspired by where I come from.
I grew up in Lithuania's Švenčionys region, known for its herbal traditions. Surrounded by forests, meadows and native plants, I wanted to turn that local heritage into something meaningful.
BOLIAKU
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FOUNDER & PRODUCT DESIGNER
FLOREA
From an idea to an entire brand.
An independent botanical skincare venture I founded and built from the ground up.
View live website01 / OVERVIEW
Rooted in nature.
Built from the ground up.
A personal project that grew from a local connection to nature — turning regional heritage into a complete brand, from concept to product and digital experience.
02
The Idea
Bringing nature into everyday care.
Florea was born from the idea of creating botanical skincare inspired by local plants — thoughtful, accessible products for everyday skin and hair care.
03
The Execution
Turning an idea into a complete brand.
I independently developed Florea from concept to visual identity, print-approved packaging and a functioning e-commerce website, connecting the physical and digital experience.
02 /
Brand Strategy & Identity
A / Product strategy
A product range built around real constraints.
Rather than choosing products based on aesthetics alone, I shaped Florea's range around three considerations: what could realistically be produced, what people use in everyday care, and how the products could work together.
- Production feasibility
- Suited to the planned small-batch production setup.
- Everyday needs
- Practical personal-care and home products.
- Product complementarity
- Products that work individually or in curated gift sets.
THE PRODUCT RANGE
- Hydrosols
- Soaps
- Solid Shampoos
- Candles
- Gift Sets
B / Brand identity
One identity across a growing product family.
I developed a flexible visual language built around botanical illustrations, editorial typography and natural tones. Each plant gives a product its own character while keeping the wider collection recognizably Florea.
Closer to plants.Closer to yourself.
MATERIAL & COLOR LANGUAGE
InkPaperBotanicalEarth
03 /
Product & Packaging System
Physical products.
One packaging system.
Different products required different packaging solutions. I developed a consistent visual hierarchy across bottles and cartons, alongside standardized gift-box formats designed to support multiple product combinations.
Packaging artwork approved for printing. Product development is ongoing.
A / INDIVIDUAL PRODUCT PACKAGING
One identity,
across every surface.
A unified system of typography, botanical illustration and clear information creates a recognizable and consistent product experience.
- Botanical illustrations distinguish product variants.
- Consistent typography and hierarchy connect bottles and cartons.
- Detailed product information is organized across the packaging surfaces.
B / MODULAR GIFT SET SYSTEM
Two formats.
Four combinations.
By standardizing the outer packaging and adapting the internal layouts, I could accommodate different product combinations without creating a completely separate packaging solution for every set.
PACKAGE FORMATS
Small formatCompact sets for two products.
Large formatVersatile layouts for multi-product sets.
SET COMBINATIONS
EXAMPLE SET
Ramybė
Two hydrosols and a candle, brought together in one coordinated gift-set format.
- Shared outer-box format
- Adaptable internal arrangement
- Packaging artwork approved for printing
04 /
E-commerce Experience
From brand storytelling to product discovery.
I designed Florea's storefront to balance an expressive botanical identity with clear product navigation and information. The experience gives the brand room to tell its story while making individual products easy to explore.
A / PRODUCT DISCOVERY
Making the product range easy to explore.
- Clear navigation
- A focused structure to explore the range.
- Recognizable categories
- A clear product category with distinct botanical variants.
- Product-focused presentation
- Consistent visuals and essential information.
B / PRODUCT PRESENTATION
One product.
A consistent experience.
Each product has its own botanical identity within a shared interface, making product imagery, information and actions consistent across devices.
- 01 / PRODUCT IDENTITY
- Product photography, naming and botanical story.
- 02 / PRODUCT INFORMATION
- Clear details and consistent actions across the range.
05 /
Current State & Learnings
Where Florea
stands today.
The visual identity is established, packaging artwork is approved for printing and the e-commerce website is developed. Product development and launch preparations are ongoing.
Current state
The visual identity is established, packaging artwork is approved for printing and the e-commerce website is developed.
What I learned
Building Florea taught me to balance creative direction with practical constraints — from production feasibility and modular packaging to designing a usable digital storefront.